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The Salesforce Advanced Cross Channel Accredited Professional certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Advanced-Cross-Channel exam covers various topics such as journey building, email marketing, mobile marketing, social media marketing, and web personalization. To pass the exam, candidates must score at least 63% or higher. Upon passing the exam, individuals will receive the Salesforce Advanced-Cross-Channel Accredited Professional certification, which is a valuable asset in the job market as it demonstrates their expertise in cross-channel marketing using Salesforce Marketing Cloud.

The Salesforce Advanced-Cross-Channel Exam focuses on advanced concepts in cross-channel marketing, including email, mobile, social, web, and advertising. Individuals who pass the exam demonstrate their ability to create and execute complex campaigns that leverage multiple channels to engage customers and prospects. They are also able to use data and analytics to measure the effectiveness of their campaigns and optimize their performance.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q10-Q15):

NEW QUESTION # 10
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Operating System
B. Brower
C. Product
D. Banner
E. Content

Answer: C,D,E

NEW QUESTION # 11
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

Answer:

Explanation:
STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A

NEW QUESTION # 12
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A. emotional tone of subject line
B. Frequently used phrases in subject line
C. engagement data
D. spelling and punctuation errors

Answer: A,B,C

NEW QUESTION # 13
What is the difference between an in-app message and an inbox message?

A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
B. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
C. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
D. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer: D

NEW QUESTION # 14
Where would you add a topic profile

A. Social studio automate
B. Admin settings
C. Social studio engage
D. Workspace settings

Answer: B

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.

NEW QUESTION # 15
......

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